How Seller Drive Leveraged Amazon DSP for Hyper-Targeted Growth
Advanced Audience Targeting & Retargeting with Amazon DSP to Maximize Returns Beyond Search Ads
Client Overview:
Industry/Niche: Health & Personal Care
- The client is a fast-growing supplement brand aiming to build long-term brand equity while driving high-quality traffic beyond traditional PPC campaigns.
Challenges Faced:
- Lack of brand visibility outside Amazon — they were missing potential high-intent customers browsing off-Amazon.
- Our initial In-Market audience campaign was underperforming, so we implemented an overlapping In-Market audience strategy to enhance targeting and improve results.
- The data generated by Amazon DSP was overwhelming, our expertise in data analysis and reporting solved this matter making the best use of DSP metrics with performing actions and improved results
Seller Drive’s Approach:
- Retargeting Campaigns: Focused on re-engaging users who visited product detail pages but did not complete a purchase.
- Custom Audience Segments: Created lookalike audiences using lifestyle and behavioural data to improve targeting relevance.
- Budget Allocation and Scaling: Operating efficiently under tight budgets and scaling campaigns without sacrificing performance can be a challenge.
- Continuous Optimization: Ongoing optimization based on performance data and analytics to maximize results.
- Clear Campaign Objectives: Defining clear campaign objectives before launching can help with targeting and optimization.
Results:
Increase in Sales:
Revenue grew from $23,280 to $33,906 through strategic ad campaigns.
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ACOS Reduced by 27%
Brought down from 61% to 44%, enhancing profitability.
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Budget Optimization :
Achieved these results without increasing ad spend, proving the effectiveness of strategic campaign management.
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Subscribe and Save :
As observed from the 90 days data our SNSS (New Subscribe and Save numbers) have increased from 68 to 111. -
Detail Page Views :
As observed from the 90 days data our Total DPV (Detail page views) from 4445 to 6383.Order status Total Cost Total purchases Total product sales ROAS Total SNSS Total DPV April’24 -June’24 $1276.60 57 $1340.76 1.05 6 319 July’24-Sept’24 $3,152.28 58 $1,254.14 0.39 7 1770 Oct’24-Dec’24 $8,255.90 1825 $42,847.45 5.18 68 4445 Jan’25 – 20Mar’25 $14,066.41 2489 $59,300.97 4.208 119 6383
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Customer Journey : Repeat Customers
Our overall Repeat Purchase Rate (RPR) has been slight increased Quarterly: Q3 2024 (Before Starting DSP): 15.41% Q1 2025: 15.71%Months Jan’25 Feb’25 March’25 April’25 Repeat Customer 98 86 99 100
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4,325% Sales Growth with Amazon DSP :
When we initially started running Amazon DSP campaigns, our sales were relatively low—around $1,340. However, with consistent optimizations and strategic targeting, we saw steady month-over-month growth. As of March 2025, our sales have reached $59,300.97, which represents an impressive 4,325.44% increase compared to when we began.
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New to Brand order :
We’ve seen a significant increase in New-to-Brand orders, reflecting strong acquisition of first-time customers through our campaigns:Quarter 2025- Q1 2024- Q4 2024- Q3 2024- Q2 New To Brand Order 93 79 11 8
Testimonial:
“Seller Drive transformed our Amazon presence in ways we couldn’t have imagined. Their strategic advertising approach took our sales to new heights and strengthened our brand’s visibility.”
