From Awareness to Loyalty: How Amazon DSP Fueled Full-Funnel Growth in Just 5 Months
Leveraging DSP to Drive High-Intent Traffic, Increase Brand Awareness, and Boost Repeat Purchases
Client Overview:
Industry/Niche: Household and Kitchen Products
Product Focus: Decorative Ornaments, Kitchen Containers, and Utensils.
- A fast-scaling kitchen product brand looking to expand visibility and conversions across multiple stages of the customer journey.
Challenges Faced:
- Difficulty driving consistent, scalable growth despite seasonal spikes.
- Low repeat customer rates and new-to-brand customer acquisition.
- Inconsistent traffic quality from Sponsored Ads.
- Product visibility was impacted during out-of-stock periods.
Seller Drive’s Approach:
- Launched Amazon DSP Campaigns starting November 9, 2024, focused on third-party traffic acquisition and retargeting.
- Created detailed audience segments for New To Brand and Repeat customers.
- Focused on full-funnel targeting strategies (awareness, consideration, purchase, loyalty).
- Optimized budgets monthly based on inventory availability and performance metrics.
- Raised Bin Check requests to resolve product listing issues.
- Ran incrementality-based analysis to attribute organic uplift from DSP efforts.
Results:
Increase in Sales:
Revenue grew from $23,280 to $33,906 through strategic ad campaigns.
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ACOS Reduced by 27%
Brought down from 61% to 44%, enhancing profitability.
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Budget Optimization :
Achieved these results without increasing ad spend, proving the effectiveness of strategic campaign management.
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- Increased traffic quality and session via 3P DSP audiences.
| Months | Sep’24 | Oct’24 | Nov’24 | Dec’24 | Jan’25 | Feb’25 | Mar’25 |
|---|---|---|---|---|---|---|---|
| Session | 83,799 | 106,353 | 129,101 | 169,808 | 147,864 | 111,927 | 131,228 |
- Top search queries moved from long-tail keywords to high-volume seed category terms.
October’24
March’25 
- Sales were maintained and scaled even during low-budget months due to optimized targeting.
Months 2024 2025 DSP Contribution November $163,361.78 – $5,373.14 December $240,579.36 – $5,578.94 January $99,840.54 $128,285.85 $2,456.86 February $80,983.15 $112,752.44 $6,040.14 March $79,139.28 $130,840.78 $9,591.27
- Customer Journey- New to Brand: As you see, earlier the average NTB orders were below 4000 a month
Months Oct’24 Nov’24 Dec’24 Jan’25 Feb’25 Mar’25 NTB Orders 3895 5546 9,248 5256 4479 5490
- Customer Journey- Repeat Customers
Our overall Repeat Purchase Rate (RPR) has been increased Quarterly: Q3 2024 (Before Starting DSP): 4.48% Q1 2025: 4.99%Months Repeat Customer Oct’2024 110 Nov’2024 106 Dec’2024 216 Jan’2025 135 Feb’2025 118 Mar’2025 142
Testimonial:
“Seller Drive transformed our Amazon presence in ways we couldn’t have imagined. Their strategic advertising approach took our sales to new heights and strengthened our brand’s visibility.”
