Brand Achieved 107% Sales Growth in 90 Days with Brand Analytics & Search Term Optimization
Increase in Sales:
Revenue grew from $23,280 to $33,906 through strategic ad campaigns.
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ACOS Reduced by 27%
Brought down from 61% to 44%, enhancing profitability.
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Budget Optimization :
Achieved these results without increasing ad spend, proving the effectiveness of strategic campaign management.
Testimonial:
“Seller Drive transformed our Amazon presence in ways we couldn’t have imagined. Their strategic advertising approach took our sales to new heights and strengthened our brand’s visibility.”
Client Overview:
Industry/Niche: Baby Products & Baby Care
Product Focus: Safe, high-quality baby care essentials designed for comfort, hygiene, and everyday parenting needs.
Brand is a fast-growing baby brand aiming to expand its Amazon sales, capture new customers, and reduce wasted ad spend. With competition from both established baby care brands and new private labels, the brand needed a strategy to improve keyword targeting, boost visibility, and maximize profitability.
Challenges Faced:
- The brand had limited visibility on high-intent keywords, making it difficult to compete against established players. As a result, only a handful of their keywords ranked on the first page, limiting organic discovery and sales.
- Advertising efficiency was low due to high ACOS from irrelevant and non-converting search terms, leading to wasted ad spend and reducing overall profitability.
- Customer acquisition was stagnant, with fewer new-to-brand shoppers being captured in a highly competitive niche where shoppers had strong loyalty toward well-established baby care brands.
- The brand also struggled with low repeat purchase rates, as remarketing efforts were not aligned with high-converting keywords or customer buying patterns.
Seller Drive’s Approach
- Keyword & Data Analysis:
a. Leveraged Amazon Brand Analytics to uncover 20+ high-value keywords with proven customer demand.
b. Focused on long-tail, high-intent search terms that competitors were underutilizing. - Search Term Optimization :
a. Implemented campaigns focused on top-ranking and trending terms, while adding negative keywords to cut non-performing spend. - Organic Visibility Growth:
a. Boosted top-ranking keywords on page one from 5 to 17 through strategic placement and targeting.
b. Continuously refined targeting by removing non-performing search terms and adding negative keywords to reduce wasted spend. - Efficiency & Profitability:
a. By narrowing ad spend to only high-converting keywords, ACOS reduced from 42% to 32%, increasing ad profitability and ROAS. - Customer Acquisition & Retention
a. New-to-brand orders skyrocketed by 833% MoM (24 → 225) in just 90 days.
b. Implemented remarketing campaigns targeting repeat customers with high-converting keywords, which drove a 110% increase in repeat purchases (Q1 – 2.47% → Q2 –110.47%).
Results :
- Sales Growth & Revenue Impact: Within just 90 days, brand monthly sales doubled — growing from $8K to $16K, marking a 107% sales growth. This uplift was driven by precise keyword targeting and higher ad efficiency, directly improving topline revenue.
- Higher Click-Through & Engagement: Ads aligned with customer search intent delivered a 28% increase in CTR, showing stronger audience relevance and higher product visibility.
- Improved Organic Keyword Presence: By optimizing for high-intent keywords, brand product rankings improved significantly, with page-one keywords increasing from 5 to 17.
- Ad Efficiency & Profitability: With continuous campaign refinement, We reduced wasted ad spend. ACOS dropped from 42% to 32%, while maintaining sales growth — improving overall ROAS and ad profitability.
- New-to-Brand Customer Acquisition: Optimized targeting helped reach untapped audiences, resulting in a massive 833% growth in new-to-brand orders (from 24 → 225) in just 120 days.
- Repeat Purchases & Customer Loyalty: Retargeting strategies using high-converting search terms encouraged repeat orders. Repeat purchase rate increased by 110%, showing improved brand trust and customer lifetime value.
- Competitive Edge: Even with competitors offering lower-priced alternatives, brand was able to gain visibility, customer acquisition, and brand loyalty through smarter keyword positioning and ad strategies.
