Boosting Performance on Walmart Marketplace
Increase in Sales:
Revenue grew from $23,280 to $33,906 through strategic ad campaigns.
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ACOS Reduced by 27%
Brought down from 61% to 44%, enhancing profitability.
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Budget Optimization :
Achieved these results without increasing ad spend, proving the effectiveness of strategic campaign management.
6From Listing Fixes to Advertising Wins!
Client Overview:
Platform: Walmart Marketplace
Industry/Niche: Supplements / Wellness
Challenges Faced:
- Listing Errors : Frequent upload/update issues (COMP errors, IP errors) negatively impacted go-live rates and product visibility.
- Low Listing Quality Scores : Despite optimized content, poor shipping speeds reduced listing quality, limiting organic reach.
- Lack of Customer Reviews : New listings struggled to gain traction due to insufficient reviews, impacting buyer trust and conversions.
- MCF Order Cancellations: Multi-Channel Fulfilment (MCF) orders were cancelled due to missing tracking IDs, causing business loss.
- Low ROAS and Sales: Advertising campaigns underperformed, with low returns and limited product visibility.
Seller Drive’s Approach:
- Error Resolution: Initial internal fixes were attempted. Persistent issues were escalated to Walmart Partner Support for resolution.
- Shipping Speed Optimization: Adjusted fulfilment strategy to offer 2-3 day delivery for key SKUs, which improved listing quality and scores.
- Review Generation : High-priority products were enrolled in Walmart’s Review Accelerator Program to gain early social proof.
- MCF Inventory Monitoring : Implemented inventory tracking and dynamic lag-time adjustment to reduce cancellation risk.
Walmart PPC Optimization :
Focused on boosting visibility with strategic ad placements.
Launched promotions and discounts to drive organic growth.
Continuous campaign optimization led to improved ROAS month-over-month.
Results:
Improved Listing Scores: Faster shipping significantly boosted content & discoverability (C&D) scores
Resolved Listing Errors: Most listing issues were resolved through Walmart support.
Reduced MCF Order Cancellations: Dynamic lag-time and proactive checks minimized fulfilment failures.
Increased ROAS: Ad optimization and visibility strategies boosted performance.
GMV Growth: Strong uplift seen post-discount strategy in June.
Sales Growth Journey:
- March: Low ROAS and stagnant growth.
- April: Strategic changes in ads and placements resulted in ROAS growth
- May – Early June: Sales dipped again. A discount strategy was launched starting June 10.
- June: Within 9 days of discount implementation, a significant GMV lift was observed.
Testimonial:
“Seller Drive transformed our Amazon presence in ways we couldn’t have imagined. Their strategic advertising approach took our sales to new heights and strengthened our brand’s visibility.”
