Achieving 58% Revenue Growth & 40% ROAS Improvement for a Health & Supplement Brand on Amazon
Increase in Sales:
Revenue grew from $23,280 to $33,906 through strategic ad campaigns.
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ACOS Reduced by 27%
Brought down from 61% to 44%, enhancing profitability.
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Budget Optimization :
Achieved these results without increasing ad spend, proving the effectiveness of strategic campaign management.
For a Health & Supplement Brand on Amazon
Client Overview:
Industry/Niche: Health & Supplement
- The brand, operating in the competitive Health & Supplements category, was facing stagnant growth due to low visibility, inconsistent inventory planning, and limited customer trust. Over the course of 2024, a structured growth plan was implemented that resulted in significant improvements in sales performance, ad efficiency, and customer engagement.
Challenges at a Glance:
- Weak Search Presence: Targeted supplements weren’t surfacing in top results due to under-optimized listings.
- Inventory Disruptions: Stockouts during high-velocity periods led to Buy Box losses and organic rank drops.
- Limited Review Base: New products lacked customer reviews and ratings.
- Wasted Ad Spend: Ad budget was scattered with minimal performance tracking and low ROAS.
Seller Drive Approach & Results :
Content Optimization & SEO
- Revamped listing content (titles, bullet points, A+ Content) using high-volume keywords.
- Ensured all listings achieved 80–90%+ Listing Quality Score on Amazon.
- A/B tested titles and images via Manage Your Experiments (MYE) for conversion rate optimization.
- Enrolled key ASINs into Amazon’s Vine/Review Accelerator Program.
Proactive Inventory Forecasting System
Built an SKU-level rolling forecast model using:
- 90-day trailing sales velocity
- Seasonality coefficients
- Integrated FBA restock limits and lead time thresholds to maintain in-stock rates above 98%.
Advertising Funnel Re-Architecture
- Top-of-Funnel: Sponsored Brands + Display + DSP Awareness Layers
- Mid-Funnel: Keyword harvesting from Sponsored Products
- Bottom-of-Funnel: Branded retargeting, competitor conquesting
Advanced tactics:
- Dayparting and bid automation using rules-based scripts
- Search Term Isolation to optimize high-converting terms
- DSP audiences: in-market, lookalikes, repeat converters
DSP Cross-Selling :
- Created audience lookback windows (30D/60D/90D) to retarget cart abandoners and previous buyers.Promoted high-velocity SKUs to buyers of related products (e.g., Multivitamins → Omega-3).Increased Average Order Value (AOV) by 18% and LTV by 22% through repeat and upsell strategies.
Promoted high-velocity SKUs to buyers of related products (e.g., Multivitamins → Omega-3).
Increased Average Order Value (AOV) by 18% and LTV by 22% through repeat and upsell strategies.
Monthly Sales Performance (Jan–June 2025) :
- Slightly changes in sales but overall revenue trend remained consistent, maintaining an average of ~$85K+/month
| Month | Units Ordered | Product Sales | MoM Sales Change |
|---|---|---|---|
| Jan ’25 | 3,818 | $88,493.91 | — |
| Feb ’25 | 3,493 | $80,697.81 | 8.8% |
| Mar ’25 | 3,762 | $86,674.17 | +7.4% |
| Apr ’25 | 3,598 | $86,285.96 | -0.4% |
| May ’25 | 3,784 | $87,044.95 | +0.9% |
| Jun ’25 | 3,726 | $85,472.62 | 1.8% |
| Total | 22,181 | $514,669.42 |
Testimonial:
“Seller Drive transformed our Amazon presence in ways we couldn’t have imagined. Their strategic advertising approach took our sales to new heights and strengthened our brand’s visibility.”
